Premium Quality Gear For Outdoor Enthusiasts

Scarves, Beanies, Socks, Sunglasses For Extreme Conditions
Extra Thick

Extra Warm Norden Merino Wool Beanie

Warmth doesn’t have to look boring: Introducing the SuperYellow Norden Beanie.

  • Extra thick with more wool for guaranteed warmth
  • Extra length for more protection in cold windy conditions
  • Ideal for extreme cold conditions
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Extra Warm, Extra Thick

Chunky Aida Merino Wool Beanie

Did you know merino wool can keep you up to 5 TIMES warmer outdoors?

  • Extra wool and thickness for superior warmth
  • Extra length for more protection around ears in cold and windy conditions
  • Made in Finland and tested in the Arctic for cold
Get One today!
Mountains New Zealand

The gear you forget you’re wearing — until it saves the day.

UphillSport Socks

How we built socks that survive -50 degrees Celsius and outlast military use.

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Our brands

Sustainability is everything

Worried about fast fashion? Here’s your alternative.

Merino wool: The natural way to adventure sustainably. 100% mulesing free.

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